SmartZip – Predict Listings Before They Happen
SmartZip is a predictive analytics and AI-powered lead generation platform designed specifically for Realtors. It uses big data and proprietary algorithms to identify which homeowners in a neighborhood are most likely to sell—before they even raise their hand. It’s one of the most advanced seller-targeting tools in the industry.
How Easy Is It to Use?
➡️ SmartZip handles targeting, mailing, and analytics for you.
➡️ Choose your farm area, and they identify the top 20% most likely to sell
➡️ Includes direct mail campaigns, postcards, CRM integrations, and real-time alerts
➡️ No need for cold calling, door knocking, or creating your own marketing materials
How Much Does It Cost?
Smartzip Platform is $99/month including CMR, 4 Lead Capture Landing Pages, Data for your sphere, Reach150, and Supprt.
Longterm Farming starts at about $1.25-$1.5- per property per month and includes postcards, digital, handwritten lettters, Just Listed/Just Sold cards, Google, Instagram, ad Facebook Impression Ads, Google Pay Per Click ads,
Packages that target the top 250 most likely sellers costs around $999 per month.
Pricing varies based on features, area size, and custom add-ons
You only pay for the services you choose to use
Offers great ROI for agents looking to scale quickly without managing their own outreach-
How NVAR Members Can Use SmartZip
Establish a Farming Strategy Without Cold Outreach.
✔️ SmartZip identifies the highest-probability sellers in your chosen zip code
✔️ Great for agents who don’t enjoy door-knocking or calling FSBOs
Leverage Smart Data to Build Authority
✔️ Use predictive analytics to show you're the expert who “knew it before the market did”
✔️ Share insights in listing presentations to boost your credibility
Manage & Convert Leads with Less Effort
✔️ Receive seller leads with contact details and behavior history
✔️ Use SmartZip’s CRM or connect to your own system to streamline follow-up
Grow Fast as a New Agent
✔️Skip the learning curve of traditional prospecting
✔️ Use SmartZip to generate listings while you focus on client service and negotiation
How Does It Change the Game for Realtors?
✅ No Marketing Experience Needed
SmartZip does all the work—marketing, targeting, and data analysis.
✅ Hyper-Targeted Farming
Focus on the homeowners most likely to sell—no more guesswork.
✅ Time & Resource Efficiency
Skip the hours spent on postcards, scripts, or spreadsheets. Let AI handle the heavy lifting.
✅ Market Trends & Pricing Strategy Insights
Use their predictive data to price listings more competitively or plan outreach campaigns.
✅ Streamlined Lead Management
Integrated CRM and real-time alerts help you follow up faster and smarter.
Lead Capture and Follow-Up with SmartZip
✅ Real-Time Alerts
Get notified immediately when a likely seller takes action—like visiting a home valuation page or responding to mail.
✅ Integrated CRM Tools
Track leads, automate email sequences, and log calls—all inside SmartZip or connected to your favorite CRM.
✅ Done-for-You Marketing
SmartZip creates and sends postcards, newsletters, and drip campaigns with no effort on your part.
✅ Data-Rich Profiles
Each lead includes homeowner contact info, home value estimates, and predicted sales timeline.
How NVAR Staff Can Support Members
Introduce in Trainings and Onboarding.
✔️Mention SmartZip in new member resources or “Farming 101” sessions.
✔️Create a “lead generation toolkit” for new agents, including SmartZip
Promote via Newsletters & Emails
✔️ Share member success stories using SmartZip.
✔️Highlight it as a high-tech farming alternative
Host SmartZip at NVAR
✔️ Invite SmartZip reps to speak at events or workshops
✔️ Offer live demos to help members understand the return on investment
Create SmartZip-Friendly Materials.
✔️ Distribute comparison guides for lead gen tools
✔️ Create checklists for farming with or without SmartZip support
FAQs for Agents
Q: How does SmartZip know who’s most likely to sell?
It uses big data, proprietary AI algorithms, and behavioral analytics to identify selling signals—before the homeowner lists.
Q: Is it worth the cost?
Yes—if just one listing closes, it often covers the monthly cost for several months. Especially powerful in competitive markets.
Q: Can I still use it if I already have a CRM?
Yes—SmartZip integrates with major CRMs so your leads flow directly into your system.
Q: Is it just for sellers?
Primarily, but you can also get homeowner engagement tools and insight that helps you build relationships over time.
Q: Can I customize the marketing materials?
Yes—SmartZip offers customization options for your branding, messaging, and campaign cadence.